Cast iron winners

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The sculpture has arrived almost 10 months after the Crosby Herald first revealed the South Sefton Partnership were planning to bring the figures to the mouth of the Mersey. After months of consultation and planning the regeneration group's director, Rod Yeoman said seeing the iron men arrive was the realisation of a dream. Another Place has previously been in Germany, Norway and Belgium. Mr Yeoman said: "It's fantastic after all this hard work and it's great to see them go up. "Based on what has happened in other European destination, our rough estimate is this could bring 600,000 extra visitors to Crosby beach and five to six million pounds to the local economy." Story continues ADVERTISEMENT Academics agree with regeneration chiefs who predict monetary and cultural benefits from the artwork. Amelia Roach, tourism lecturer at Hugh Baird College, Bootle, said: "This is a great example of tourism attraction management. "It follows similar initiatives that include the 'Angel of the North' in the North East and the Eric Morecambe statue in Morecambe. "The sculptures will give the area an additional feature for people to identify the diverse Crosby waterfront. "Not only should the sculptures develop civic pride it will encourage more publicity and awareness of the superb amenities in the area. "This attraction will encourage visitors to take advantage of the local leisure facilities and boost the economy through secondary spending.

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